Your leaflet has only a few seconds to grab attention! A short, powerful, and benefit-driven headline ensures that your audience immediately understands what you’re offering. Avoid vague or generic titles—focus on a key selling point that speaks to your customers’ needs.

Example:
✅ “50% Off Your First Cleaning Service – Limited Time Offer!”
❌ “We Offer Cleaning Services”

A picture is worth a thousand words! High-quality images, graphics, or illustrations can make your leaflet visually appealing and instantly communicate your message. Avoid overloading it with too many visuals—stick to one or two strong images that support your offer or service.

People scan leaflets rather than read them word for word. Keep your message short, engaging, and focused on the benefits rather than just listing features. Answer the key question: “What’s in it for the customer?”

Example:
✅ “Save time and money with our professional cleaning services—100% satisfaction guaranteed!”
❌ “We provide home cleaning services with different packages available.”

What action do you want your audience to take? Make it crystal clear with a strong CTA that encourages them to act immediately.

Examples of effective CTAs:

• “Call now for a FREE consultation!”

• “Scan this QR code to claim your 20% discount!”

• “Visit our website to book your appointment today!”

A cluttered leaflet is a lost opportunity. Use a clean, structured layout with:
✅ Short paragraphs
✅ Bullet points
✅ Bold fonts for key messages
✅ Adequate white space

This makes it easy to read and digest, increasing the chances of engagement.

Your leaflet should reflect your brand identity. Make sure your logo, colors, and fonts are consistent with your website, social media, and other marketing materials. A well-branded leaflet builds trust and recognition among your audience.

A generic message won’t resonate with everyone. Tailor your content to a specific audience for better results. Think about:

• Who are your ideal customers?

• What problems do they face?

• How does your service solve those problems?

Example:
✅ “Busy professionals? Let us handle your home cleaning while you focus on what matters!”
❌ “We clean homes in your area.”

The quality of your leaflet affects how your brand is perceived. Cheap, flimsy paper can make your business look unprofessional, whereas a thicker, glossy finish gives a premium feel and increases engagement.

Options to consider:

• Matte paper for a clean and elegant look

• Glossy finish for high-impact visuals

• Recycled paper for an eco-friendly image

Make it easy for customers to reach out to you! Clearly include:
📞 Phone number
📧 Email address
🌍 Website
📍 Physical location (if relevant)
📲 Social media handles

Bonus tip: Add a QR code to direct people instantly to your website or booking page!

Not all leaflets perform the same way! Try A/B testing by changing one element (e.g., headline, image, CTA) and track the results. Consider:
✅ Using a unique discount code on each leaflet batch
✅ Asking new customers where they heard about you
✅ Distributing in different locations to compare responses

At All Homes, we don’t just distribute leaflets—we help you create highly effective campaigns that drive real results!

Check some of our leaflet designs that we have created for our clients from various industries.