We would like to thank everybody who took the time to complete the survey in our last newsletter. The results were very positive and this feedback will help us to continually improve our services to you. We have published some of the responses below.

Leaflet distribution for the future

What will leaflets look like and how will leaflet distribution be carried out in the future. Goodness only knows. Trying to envisage the future is like stepping into the unknown; we have no idea what each day will bring, let alone each month, year or decade ahead. However sometimes at All Homes we try and take a giant step and look very far ahead into the future just to try and see what the future holds for leaflet distribution techniques.

Leaflets:and Flyer's good marketing practice

What is good marketing practice? Nobody is very sure! We suppose that to know the answer to that it’s necessary to know what bad marketing practice is.  There is marketing for its own sake, beautiful imagery used on websites, posters, billboards, leaflets and adverts and very clever trendy, cool scripts and tableaus acted out on TV selling ..............goodness knows what! There are great ads that sell tea but not the specific brand they are advertising. It all sounds a jamboree of too much money sloshing around, too many ideas bounding around and not sufficient tactical knowledge applied. Not bad marketing strictly speaking, but probably mis-targeted and undirected marketing – too much creative and not enough plan!

Leaflet Print and Leaflet design: essentials for leaflets

Leaflet print and design go hand in hand; they belong together if you like, out of necessity rather than choice.  This stands to reason because, unless you actually want to distribute printed sheets of paper, straight from your computer, around the neighbourhood - which would not be the greatest advertisement for your services, you will have to create leaflets that deliver your message with, at least, a little style. So, you have to acknowledge that good leaflets need design or there is almost no point to a leaflet.
This hand in hand nature of the print and design of good marketing leaflets stands about as close to other examples of one needing the other as is feasibly possible.  Like sand needing water to make cement, like seeds needing water to grow, like eggs needing bacon, like Jack and Jill, if one is without the other it either doesn’t work well or it doesn’t work at all!

100,000 homes now have the new Luas red line timetable information through their door and to their smartphone direct from the Luas website. Thanks to the ingenuity of QR code technology 100,000 householders have instant access to Luas information and will allow those who have bookmarked the webpage on their mobile browsers, to see every change in timetable as it happens at the touch of a button.

Every man values his right to speak and be heard. Every woman too, as it happens! Leaflets and leaflet distribution are just one small vehicle in the great ocean of means to exert this right. In fact, to speak, to broadcast and to publish are the political freedoms that stand up and shout that we are free.  Of course it is always a much more glamorous freedom if what we say is said from our conscience and carries great weight amongst our peers. Sadly it is often the utmost rubbish that speaks the loudest; however, such is our value of these freedoms that we would stand in defence of our fundamental right to speak the rubbish of our choosing!  Having your supporters give out leaflets while you stand on your soap box and announce that the world will end or that the government should spend all your tax money on champagne for pensioners is a rudimentary human right!

Consumer marketing research or instinct! Which is your poison? Do you decide your leaflet distribution campaign and design your leaflets after compiling careful studies of buying behaviour, focus group feedback and analyses of questionnaires, or do you make your decisions based on your instincts? 

Leaflets door to door just might be the most annoying door-drop of all time or the greatest life saver!  Any householder finding 6 different Chinese take way leaflets pushed through the letterbox, or the barely thought out arguments on the local council’s latest rules on dog poo collecting, might be forgiven for jettisoning the lot. However, finding the local chiropractor’s details when you have hurt your neck in the gym or the local door and window specialist’s latest discounts just as you need to replace the kitchen window is a different kettle of fish.  Advertising and leaflets are basically medicine or poison depending on the householders’ circumstances.   It pays to think about leaflet distribution before you design the leaflets.  It also pays to take good professional advice on who gets your leaflets, there is no point in annoying lots of people who might never need your services. Good targeting is the key to successful take-up of your services and to avoid hundreds of irritated householders.

As Jai McDowall takes first place in Britain’s Got Talent, and the hot favourites have to take second, third and fourth place, we marvel at how the most quiet, unassuming and unnoticed can suddenly flare and flame into the limelight and overtake those presumed most likely to steal first prize. On the other foot, when brilliance is displayed at first audition and then fades from notice, we give a nod of acknowledgement and move on.

The quiet intense Scottish singer stole the show when he achieved more viewers’ votes than any other act on the addictive reality show; although this should not be a surprise when one really thinks about it. A strong, enduring and convincing voice that does not waver or fall out of tune and builds towards its climax holds everyone in its thrall. These qualities are a great advertisement for the singer who has a career guaranteed.  It really is no different in other walks of life.

The psychology behind marketing and advertising is a truly fascinating study, and so too is the psychology of their components parts.  Design, print and leaflet distribution is a surprisingly refined and focused version of marketing, especially leaflet distribution – and even though all the activities in the marketing world have been undertaken for many years we have moved into a complex world of contradictory influences which create tensions for the consumer.

Waking up in the morning, scratching one’s head, yawning and going to the front door to pick up the post was a traditional routine that started the day for millions.  Reading the paper, and opening the bills, Christmas cards, Easter cards and letters, from family members dotted around the world, were rituals, at breakfast time, that became culturally ingrained, and it would take a lot to turn us away from these customs of – not just our life time but the lifetimes of generations of our ancestors.  Changing postal services these days, often late morning, often mid afternoon delivery, took this away. However, how mail and other things arrive in every home hasn’t. That everything is posted through the letterbox has not changed! This means letters, bills, and of course leaflets.

QR codes, the newest way to maximise your campaigns response!

Getting your head around the latest developments in the science and technology sector may drive you crazy!  Understanding exactly the latest computer techtonics, or digital developments, may make you wring your hands! If that is the case then understanding how a new piece of wonder-technology, used by the military and by artists alike, can sit on a leaflet and assist a marketing campaign will leave you completely bewildered.

QR codes, one of the latest technological progressions to enter the information sector, can be a means of getting information about your company seen quickly with a more instant means of subscribing to your services, buying your products, or signing-up to your cause.

Advertise or die! A maxim if ever I heard one. Unlike other maxims such as the centuries old advice for travellers “See Naples and die”, or the old wives idiom “kill or cure”, or even the old faithful for fibbers “If I am lying, god strike me dead!” the final extreme within the phrase may not actually be a fairy tale! For the business and corporate sector 

Welcome, and congratulations, friends of Allhomes.ie, you have found our blog!

As you visit and revisit our blog you will see that it is more than a growing bit of text about leaflets distribution; and a hell of a lot more than getting a better grasp of how our business helps yours succeed. As you visit and revisit our blog you will see it develop into a treasure chest of news stories, marketing tips, communications debates, and information about design, print and distribution to aid your business. It will educate, inspire, thrill, impress and generally strike awe in your heart and head.  After a while you will not know what life was without it. It will be a magical trip through the mother of blogs; and you will be addicted!