Targeted Leaflet Distribution

Experience the power of Demographic Profiling

Targeted Leaflet Distribution

Experience the power of Demographic Profiling

Targeted Leaflet Distribution

Leaflet advertising is one of the most powerful, effective, and affordable ways to convey your message directly to your target audience. As a marketing strategy, leaflet distribution marketing has one of the highest visibility rates of all marketing channels with over 48% of the audience responding to leaflet advertisements.

The rate of response even goes up when leaflet distribution campaigns are done with proper demographic profiling and audience targeting. Targeted Leaflet Distribution, if planned correctly, works with many B2B companies, big or small, local or national, and delivers a better response rate and a stronger return on investment.

With All Homes Demographic Profiling service, you can now easily target your audience based on various audience types. We help you find the right audience who are more likely to engage and respond to your direct mail marketing strategy, whatever your industry and whatever your business size.

Targeted family

Targeted Leaflet Distribution

Leaflet advertising is one of the most powerful, effective, and affordable ways to convey your message directly to your target audience. As a marketing strategy, leaflet distribution marketing has one of the highest visibility rates of all marketing channels with over 48% of the audience responding to leaflet advertisements.

The rate of response even goes up when leaflet distribution campaigns are done with proper demographic profiling and audience targeting. Targeted Leaflet Distribution, if planned correctly, works with many B2B companies, big or small, local or national, and delivers a better response rate and a stronger return on investment.

With All Homes Demographic Profiling service, you can now easily target your audience based on various audience types. We help you find the right audience who are more likely to engage and respond to your direct mail marketing strategy, whatever your industry and whatever your business size.

Targeted family

Importance of Targeted Leaflet Distribution

Importance of Targeted Leaflet Distribution

Importance 1

Considering Demographic Targeting as a part of your Leaflet Distribution marketing strategy can help reduce cost, increase campaign speed, increase your campaign efficiency and help to achieve your business goal better. Also with Targeted Leaflet Distribution, you can achieve measurable results from your ideal target audience. All you need is to contact us and one of our Sales Experts will take you through the entire process.

Importance 1

Considering Demographic Targeting as a part of your Leaflet Distribution marketing strategy can help reduce cost, increase campaign speed, increase your campaign efficiency and help to achieve your business goal better. Also with Targeted Leaflet Distribution, you can achieve measurable results from your ideal target audience. All you need is to contact us and one of our Sales Experts will take you through the entire process.

Planning a non-targeted leaflet distribution campaign is like sailing in an ocean with no direction of the way to the destination. A campaign without a target audience means you have no data to analyze if you are marketing to the right people, or even in the right area, leading to wastage of money on leaflets and other door drop media that are posted through the doors of many people that your services are not relevant to.

Importance 2
Importance 2

Planning a non-targeted leaflet distribution campaign is like sailing in an ocean with no direction of the way to the destination. A campaign without a target audience means you have no data to analyze if you are marketing to the right people, or even in the right area, leading to wastage of money on leaflets and other door drop media that are posted through the doors of many people that your services are not relevant to.

Importance 3

Introducing All Homes Demographic Profiling to your Leaflet Distribution campaign, your messages are dropped straight into the letterbox of people that are statistically most likely to need your products or services. This improves return on investment from your leaflet campaigns, grows your brand awareness and customer acquisition, and reduces wastage. We provide a detailed report after the completion of each campaign that you can also use to analyze and learn to influence future marketing strategies and refine your advertising goals.

Importance 3

Introducing All Homes Demographic Profiling to your Leaflet Distribution campaign, your messages are dropped straight into the letterbox of people that are statistically most likely to need your products or services. This improves return on investment from your leaflet campaigns, grows your brand awareness and customer acquisition, and reduces wastage. We provide a detailed report after the completion of each campaign that you can also use to analyze and learn to influence future marketing strategies and refine your advertising goals.

Eircode Mapping

Eircode Mapping / Targeting by Postcodes

With Eircode Mapping, you can have a detailed study of any specified area on a map. Best suited for companies like construction, engineering, government bodies, County & City Councils, Politicians, and Political Parties, Eircode Mapping provides a detailed study on the total number of houses, apartments, businesses, or holiday homes within a specified area.

With access to over 2 million households across Ireland, All Homes has the ability to build up a Leaflet Distribution Strategy by Eircode/postcode. At All Homes, we have a team of Profiling Experts who can help you to extract all Eircodes within a specified study area on a map and provide you with detailed information on properties that are vacant or under construction, along with an exact count of a total number of independent houses, apartments, businesses, or holiday homes within the specified area, helping you precisely plan your Leaflet Campaign and implement a distribution based on these numbers.

Click here to see an example of an Eircode Map done by All Homes.

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Eircode Mapping / Targeting by Postcodes

Eircode Mapping

With Eircode Mapping, you can have a detailed study of any specified area on a map. Best suited for companies like construction, engineering, government bodies, County & City Councils, Politicians, and Political Parties, Eircode Mapping provides a detailed study on the total number of houses, apartments, businesses, or holiday homes within a specified area.

With access to over 2 million households across Ireland, All Homes has the ability to build up a Leaflet Distribution Strategy by Eircode/postcode. At All Homes, we have a team of Profiling Experts who can help you to extract all Eircodes within a specified study area on a map and provide you with detailed information on properties that are vacant or under construction, along with an exact count of a total number of independent houses, apartments, businesses, or holiday homes within the specified area, helping you precisely plan your Leaflet Campaign and implement a distribution based on these numbers.

Click here to see an example of an Eircode Map done by All Homes.

Below are examples of Demographic Profiling done by us for some of our clients.

Below are examples of Demographic Profiling done by us for some of our clients.

Demographic Profile - Dublin
Demographic Profile
Demographic Profile
Demographic Profile

Targeting by Audience Groups

With over 20 years of experience combined with all the data collected over the years, we were able to segment the entire population into different audience groups made on the basis of their age, income, education, children count, property type, and many other factors.

Below are the full selection of audience groups and subgroups for you to choose from to cover the audience profile best suited for your business.

Intelligent Wealthy Family
Prosporous Urban Families
Urban City Consumers
Young city education

A1 Wealthy Lifestyle
A2 Professional Families
A3 Retired Wealthy Professionals

B1 Prosperous Urban Families
B2 Prosperous Urban Executives
B3 Prosperous Urban Couples

C1 Young Professional City Homes
C2 Young City Renters
C3 Single City Apartments

D1 Young and Independent
D2 Young Student Living
D3 Low Budget Campus Living

Intelligent Wealthy Family

A1 Wealthy Lifestyle
A2 Professional Families
A3 Retired Wealthy Professionals

Prosporous Urban Families

B1 Prosperous Urban Families
B2 Prosperous Urban Executives
B3 Prosperous Urban Couples

Urban City Consumers

C1 Young Professional City Homes
C2 Young City Renters
C3 Single City Apartments

Young city education

D1 Young and Independent
D2 Young Student Living
D3 Low Budget Campus Living

Multinational tenants
Family Spotlight
Provincial Family
Industrial trade households

E1 Provincial Townland Singles
E2 Enterprising Young Couples and Singles

F1 Modest Families
F2 Growing Modern Families
F3 Older Family Traditionals

G1 Regional Professional Families
G2 Affordable Housing Families
G3 Low-cost Young Family Living

H1 Low Disposable Income Households
H2 Generational Older Households
H3 Limited Resource City Families

Multinational tenants

E1 Provincial Townland Singles
E2 Enterprising Young Couples and Singles

Family Spotlight

F1 Modest Families
F2 Growing Modern Families
F3 Older Family Traditionals

Provincial Family

G1 Regional Professional Families
G2 Affordable Housing Families
G3 Low-cost Young Family Living

Industrial trade households

H1 Low Disposable Income Households
H2 Generational Older Households
H3 Limited Resource City Families

Middle class rural
Lonely pentioners
Matured Country
Elderly household

J1 Provincial Spacious Urban Couples
J2 Intelligent Lifestyle Commuters
J3 Rural Child Focused Up-Bringing

P1 Townland Small Household Pensioners
P2 Single Urban Home Pensioners
P3 Small Provincial Town Mature Couples

Q1 Relaxed Farmers and Trade Families
Q2 Peaceful Rural Life Families
Q3 Holiday Location Retirees

S1 Disciplined Retired Long-Term Urban
S2 Settled Retired Modesty
S3 Supported Living Retirees

Middle class rural

J1 Provincial Spacious Urban Couples
J2 Intelligent Lifestyle Commuters
J3 Rural Child Focused Up-Bringing

Lonely pentioners

P1 Townland Small Household Pensioners
P2 Single Urban Home Pensioners
P3 Small Provincial Town Mature Couples

Matured Country

Q1 Relaxed Farmers and Trade Families
Q2 Peaceful Rural Life Families
Q3 Holiday Location Retirees

Elderly household

S1 Disciplined Retired Long-Term Urban
S2 Settled Retired Modesty
S3 Supported Living Retirees

Low income family
rural remote

U1 Local Authority Families
U2 Tight Budget Traditional Young Families

Z1 Northern Border Families
Z2 Skilled Rural Occupational Workers
Z3 Sparse Agricultural Farming Communities
Z4 Isolated Traditional Farmers

Low income family

U1 Local Authority Families
U2 Tight Budget Traditional Young Families

rural remote

Z1 Northern Border Families
Z2 Skilled Rural Occupational Workers
Z3 Sparse Agricultural Farming Communities
Z4 Isolated Traditional Farmers

WANT TO KNOW MORE?

YOU ARE JUST A CALL AWAY FROM GROWING YOUR BUSINESS

Call us at 01 623 7155 (Dublin) / 021 23 555 72 (Cork) / 061 57 45 25 (Limerick) / 045 256000 (Kildare) or email us to sales@allhomes.ie for a FREE consultation

WANT TO KNOW MORE?

YOU ARE JUST A CALL AWAY FROM GROWING YOUR BUSINESS

Call us at 01 623 7155 (Dublin) / 021 23 555 72 (Cork) / 061 57 45 25 (Limerick) / 045 256000 (Kildare) or email us to sales@allhomes.ie for a FREE consultation