Leaflet advertising is one of the most powerful, effective, and affordable ways to convey your message directly to your target audience. As a marketing strategy, leaflet distribution marketing has one of the highest visibility rates of all marketing channels with over 48% of the audience responding to leaflet advertisements.

The rate of response even goes up when leaflet distribution campaigns are done with proper demographic profiling and audience targeting. Targeted Leaflet Distribution, if planned correctly, works with many B2B companies, big or small, local or national, and delivers a better response rate and a stronger return on investment.

With All Homes Demographic Profiling service, you can now easily target your audience based on various audience types. We help you find the right audience who are more likely to engage and respond to your direct mail marketing strategy, whatever your industry and whatever your business size.

With Eircode Mapping, you can have a detailed study of any specified area on a map. Best suited for companies like construction, engineering, government bodies, County & City Councils, Politicians, and Political Parties, Eircode Mapping provides a detailed study on the total number of houses, apartments, businesses, or holiday homes within a specified area.

With access to over 2 million households across Ireland, All Homes has the ability to build up a Leaflet Distribution Strategy by Eircode/postcode. At All Homes, we have a team of Profiling Experts who can help you to extract all Eircodes within a specified study area on a map and provide you with detailed information on properties that are vacant or under construction, along with an exact count of a total number of independent houses, apartments, businesses, or holiday homes within the specified area, helping you precisely plan your Leaflet Campaign and implement a distribution based on these numbers.

Click here to see an example of an Eircode Map done by All Homes.

A1 Wealthy Lifestyle
A2 Professional Families
A3 Retired Wealthy Professionals

B1 Prosperous Urban Families
B2 Prosperous Urban Executives
B3 Prosperous Urban Couples

C1 Young Professional City Homes
C2 Young City Renters
C3 Single City Apartments

D1 Young and Independent
D2 Young Student Living
D3 Low Budget Campus Living

E1 Provincial Townland Singles
E2 Enterprising Young Couples and Singles

F1 Modest Families
F2 Growing Modern Families
F3 Older Family Traditionals

G1 Regional Professional Families
G2 Affordable Housing Families
G3 Low-cost Young Family Living

H1 Low Disposable Income Households
H2 Generational Older Households
H3 Limited Resource City Families

J1 Provincial Spacious Urban Couples
J2 Intelligent Lifestyle Commuters
J3 Rural Child Focused Up-Bringing

P1 Townland Small Household Pensioners
P2 Single Urban Home Pensioners
P3 Small Provincial Town Mature Couples

Q1 Relaxed Farmers and Trade Families
Q2 Peaceful Rural Life Families
Q3 Holiday Location Retirees

S1 Disciplined Retired Long-Term Urban
S2 Settled Retired Modesty
S3 Supported Living Retirees

U1 Local Authority Families
U2 Tight Budget Traditional Young Families

Z1 Northern Border Families
Z2 Skilled Rural Occupational Workers
Z3 Sparse Agricultural Farming Communities
Z4 Isolated Traditional Farmers