I know you’re excited to get your leaflets out to prospects, but before you hit the send button (or give someone else the OK), take a quick stroll through this checklist to make sure everything is 100%
From marketing offer to area targeting, this is an easy way to make sure you get it right.
I researched my competition to see what marketing (ads, offers,
website, etc.) they’re doing and how it compares to mine. And I have
upgraded my leaflet/flyer design based on my findings to ensure my business
TRULY stand out.I chose the perfect audience and areas to target with my campaign.I have an effective, unique offer that should pique the interest of the
targeted audience and areas I’ve selected. (If you’re not sure, ask yourself if YOU
would redeem your offer!)The message and colors on my leaflet are eye-catching and
relevant to my target audience.It is IMMEDIATELY clear what my business does and is offering
when prospects glance at my leaflet.My web address is on the leaflet… and my website is a place that
will make visitors like and trust my business AND help
advance the sales process.Important Note:
Over 95% of prospects will visit your website before calling or stopping
by, so this step is vital! If your website is going to make people think
twice about doing business with you, we encourage you to get your
website in order before you mail a single leaflet, perhaps try replacing the website with an email address.
My leaflet or flyer has a strong call to action that tells my reader exactly
what I want them to do next. (Example: Schedule an appointment
today! Or: Visit www.mywebsite.com for a free quote!)This leaflet or flyer includes a way to track the results of my campaign
(printed qr code on the postcard, dedicated landing page, phone call
tracking, etc.).Important Note:
Tracking is important because it will help you run more effective
marketing campaigns at a lower cost in the future. When you know
what works, you win!
My receptionists and sales team are prepared on how to handle new
leads, AND gather every caller’s contact information!I've contact my account manager at AllHomes Leaflet distribution for advice and final campaign checks.You are now free to enjoy your new revenue – once the campaign is finished...but if you need anything in the meantime, feel free (literally, it’s free) to call and stalk us with your marketing questions!
You know what’s not fun? Realizing there’s a problem with your leaflet campaign AFTER you delivered it. The main purpose of this article is to help you avoid that unpleasant fate with a quick pre-delivery checklist. In Summary:
Hope that you have found this article useful, our team at AllHomes Leaflet distribution is always available to help guide you through planning, design options, printing and targeting methods for a successful leaflet distribution campaign.
Building the internet everyday!!
