All-in-one Leaflet Service

Life must have been simple for caveman; passing the time of day doodling on the cave wall with juice from berries.  Little did he know that he was primitive marketing man depicting his world on his “canvas”. He is ancestor to artists, copy writers, journalists and publicists. His daily meanderings on the wall have told us so many useful things. Had he ever known how important his work was, he would have scratched his woolly head in wonder.

The first inks must have been berry stain, blood, soot and leaf and bark sap.  The first leaflets must have been pictures on cave walls showing what was happening at the time. The originators of these illustrations were cavemen drawing their world on cave walls, passing messages on through images.   The first type of printing came quite a bit later but would be rudimentary block prints on parchment.

We have a record of how times changed for humans and it has come from these walls of soot and stain. Drawings, often impressive ones, of beasts and birds, of man discovering fire, and of how stone and metal were shaped into tools and weapons, have given us fantastic information about our own development. We also saw how humans killed for food, and how they cooked; these cave pictures showed us how battles were fought and when early lessons in survival commenced, how to farm animals and how to use the environment to build a safer and warmer world. This kind of thing has been invaluable in helping us understand our early origins. It has also helped us understand the beginnings of what is essentially information and communication technology. Leaflets and print will find their forerunners in every age whether it be stone, bronze or gold age, during the roman occupation, throughout the middle-ages, the early renaissance and the age of modernism.

As humans took to living in settlements, and started living in cooperation with others, parchment and soot developed as the first tools of communication.  Hieroglyphics developed away from cave walls and onto parchment; and primitive leaflets were intrinsic to communicating stories and news about trading and events. In the early mediaeval times noisy printing presses were established, and leaflets were used more and more: to denounce witches, to announce civic meetings and to expound political arguments to name just a few uses.

From the images and diagrams of early cave world to the massive use of leaflets in the 20th century, printing progressed massively and became a sophisticated, and eventually digital, instrument in our communications fields. Now when we market our services and products we rarely think of the humble, yet proud, beginnings of our marketing materials