A leaflet has an uncanny knack of being in the right place at the right time, providing news, imparting knowledge, giving information and detail and otherwise delivering its message. A leaflet has a million uses and whatever shape and size, it is usually fit for purpose and obligingly helpful.Leaflet for leaflet’s sake!
A leaflet has an uncanny knack of being in the right place at the right time, providing news, imparting knowledge, giving information and detail and otherwise delivering its message. A leaflet has a million uses and whatever shape and size, it is usually fit for purpose and obligingly helpful.Leaflets and printing through the ages
Life must have been simple for caveman; passing the time of day doodling on the cave wall with juice from berries. Little did he know that he was primitive marketing man depicting his world on his “canvas”.
He is ancestor to artists, copy writers, journalists and publicists. His daily meanderings on the wall have told us so many useful things. Had he ever known how important his work was, he would have scratched his woolly head in wonder.
Leaflet distribution for the future
Leaflet distribution for the future
What will leaflets look like and how will leaflet distribution be carried out in the future. Goodness only knows. Trying to envisage the future is like stepping into the unknown; we have no idea what each day will bring, let alone each month, year or decade ahead.
However sometimes at All Homes we try and take a giant step and look very far ahead into the future just to try and see what the future holds for leaflet distribution techniques.
Leaflets:and Flyers good marketing practice
Leaflets:and Flyer's good marketing practice
What is good marketing practice? Nobody is very sure! We suppose that to know the answer to that it’s necessary to know what bad marketing practice is.
There is marketing for its own sake, beautiful imagery used on websites, posters, billboards, leaflets and adverts and very clever trendy, cool scripts and tableaus acted out on TV selling ..............goodness knows what! There are great ads that sell tea but not the specific brand they are advertising. It all sounds a jamboree of too much money sloshing around, too many ideas bounding around and not sufficient tactical knowledge applied. Not bad marketing strictly speaking, but probably mis-targeted and undirected marketing – too much creative and not enough plan!
Leaflet Print and Leaflet design: essentials for leaflets
Leaflet Print and Leaflet design: essentials for leaflets
Leaflet print and design go hand in hand; they belong together if you like, out of necessity rather than choice.
This stands to reason because, unless you actually want to distribute printed sheets of paper, straight from your computer, around the neighbourhood - which would not be the greatest advertisement for your services, you will have to create leaflets that deliver your message with, at least, a little style. So, you have to acknowledge that good leaflets need design or there is almost no point to a leaflet.
This hand in hand nature of the print and design of good marketing leaflets stands about as close to other examples of one needing the other as is feasibly possible. Like sand needing water to make cement, like seeds needing water to grow, like eggs needing bacon, like Jack and Jill, if one is without the other it either doesn’t work well or it doesn’t work at all!
Good leaflet design speaks for itself
Architectural design is a case in point. In Barcelona, La Sagrada Familia is more than a beautiful cathedral. Gaudi was trying to reach God through the design of buildings and this most famous of his constructions is his way of doing this.
Le Sacre Coeur in France and Sir Christopher Wren’s design for St Pauls Cathedral in London are more examples of beautiful holy buildings – all making a greater statement through design. The famous Spire of Dublin, or Monument of Light, could not be a more effective design; now understood to be one of the most prestigious stainless steel constructions in the world supposedly bridging art and technology.
QR codes on leaflets the way to go: as fast as lightning
QR codes on leaflets the way to go: as fast as lightning




















