Leaflet Design for best distribution results
For those concerned with the precise time when they should start considering the design of their upcoming leaflet distribution, first discuss all the messages you want to put across to your target audience. Taking the time to prepare a brief for your designer is a good idea, as it helps you clarify what your own needs are. Once we see our own brief in front of our eyes, we can then become our own critic. It is time to study what the signals are that we want to transmit through our leaflets. Leaflet design should properly support the message you want your leaflet to carry and deal with any conflicting ideas there may be.
The look and feel of your leaflet are important! And here we don’t mean colour, photos or illustrations, at least not just yet! First we mean, how do you want your leaflets to look? Beautiful? Fun? Edgy? Sophisticated? Youthful? Do you want modern, classic, jazzy, vibrant or cool? This of course depends on your business. If you are advertising the opening of a new night club in town and want to attract young professionals in their 20s who are earning enough to enjoy themselves several times a month, then it is likely you will go for leaflet design that depicts vibrant energy and lots of fun. If you are publicising the local mothers and babies clinic then you will probably go for leaflets that look wholesome, natural and simple.
What about, though, the less obvious design knacks that we can fall upon. What about the business that wants to suggest to the consumer something not necessarily associated with the business. What about the garbage clearance that wants to give a clean, neat and tidy impression whilst getting to grips with your rubbish? What about the double glazing company that wants to look cool and efficient yet keep the heat inside? What about the antiques shop that wants to look up to date when buying and selling your goods? Well funny you should ask; that is just what good Flyer design is about. Your advertising dilemmas can be solved by the application of design solutions in your leaflet distribution or delivery.
Now you can look at colours, images, use of space on the leaflet, and what your narrative will say and how your design will support it. Now you know where you are going with your leaflets and now you know what feel and image your Flyers should transmit, you can get cracking with the design. Good luck!Trevor Carthy
MD - All homes leaflet distribution company