All-in-one Leaflet Service

Leaflets door to door just might be the most annoying door-drop of all time or the greatest life saver!  Any householder finding 6 different Chinese take way leaflets pushed through the letterbox, or the barely thought out arguments on the local council’s latest rules on dog poo collecting, might be forgiven for jettisoning the lot. However, finding the local chiropractor’s details when you have hurt your neck in the gym or the local door and window specialist’s latest discounts just as you need to replace the kitchen window is a different kettle of fish.  Advertising and leaflets are basically medicine or poison depending on the householders’ circumstances.   It pays to think about leaflet distribution before you design the leaflets.  It also pays to take good professional advice on who gets your leaflets, there is no point in annoying lots of people who might never need your services. Good targeting is the key to successful take-up of your services and to avoid hundreds of irritated householders.

Have you felt frustrated at the sheer volume of leaflet distribution that you know is just thrown away? Well, in the home alone, the welter of advertising in the form of flyers, leaflets, cards, samples, questionnaires and catalogues can overwhelm.  The recycle bin gives more than a passing nod to the rainforest campaign when it finally is receptacle to much of the leaflet distribution in the community.  Many householders may simply pick up the lot and throw it without a second glance at a word of text on any of the items; others may select those items that look interesting, save them until later and chuck the rest out.

 Like it or not advertising can arouse the contempt of its audience and whilst the many good ads will be quietly effective without causing comment – just one bad ad will reduce the industry’s reputation to a derisory snort. To be effective, advertising that arrives into the house must avoid these snorts! Any creative designer of, even, something so simple as an A5 flyer which announces that the local optician is giving 25% off new spectacle frames in the next month, must make the ad eye catching just so that it is read at all. Leaflets of course carry far more information and are worth the investment, especially if you have managed to grab the attention of your potential client. Think of a bold headline, clear information, good offers to entice and easy to see contact details. Think target! Who will your leafets door to door go to?  Then your leaflets will be the lifeline and not the nuisance.

Trevor Carthy

MD – Allhomes.ie