Printing: a respectable profession
The early days of printing conjure up images of bespectacled and earnest men in black jackets and breeches – those belonging to Charles Dickens era.
Scholarly gentlemen of poor means who had entered the world of letters could become printers without shame and be a member of one of the oldest guilds formed. Printing was considered to be something approaching a craft, something which enabled literacy and which linked the world of commerce and the world of landed gentry and carried with it a cloak of respectability. Printing merged many worlds unintentionally: the lower classes to the higher echelons of society, foreign countries to our own nation, youth and the aged and many others. Printing in fact served the world in much the way that the telecommunications medium does now; it enabled the world to become a less superstitious and fearsome place, and to break the social, cultural and morally rigid barriers across our world.
As printing moved in the world of letters –even more than numbers – producing many millions of words in the form of books and newspapers it served a waiting world with a growing thirst for more and more knowledge. Educational resources were as important as news journals and our education system could disseminate curricula to our young from kindergarten to university. Learning was ably supported by the print industry and we should thank it for this. Without books we would not have been able to develop from primitive man to who we are today.
Funnily, printing stands accused of also enabling a less noble side of human nature and that is the side of tittle-tattle, rumour and gossip. Periodicals did not stay as instruments containing knowledge, they gave rise to magazines (some nice, some not), gossip columns, celebrity rags and near slanderous and defamatory articles which carry a wealthy industry along with it. It is not for nothing that printers can be sued for what they have printed even when others have provided the text.
Thankfully, printing supports the marketing industry and its associated activities for its paper needs and this does not serve a world that loves gossip! Our printing services cover a wide range of catalogues, flyers, leaflets, posters, booklets, brochures, postcards, business cards and invitations and all sorts. In fact any part of direct mail is something we specialise in. We can just as easily provide you with print as we can all other aspects of your direct mail campaigns. Contact us for your planning, design, print and distribution needs, we are happy to help!
Trevor Carthy
MD - All homes leaflet company





















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