Any company these days, including a leaflet company, has a tough job of keeping abreast of all the challenges that today’s world throws at it.  Survival itself can be a difficult task in these still uncertain economic climes.  Tightly managing budgets, keeping costs in check and ensuring income is well planned and diverse enough to give company safety yet not so diverse that clients are unsure of your specialism and your identity, are full time strategic and managing jobs. Ensuring that you stay alongside of, and even slightly ahead of, changing trends and needs is another major challenge. Keeping staff trained and up to date skills-wise and knowledge-wise and making sure that equipment can cope with new demands so that it can embrace every new technological change is paramount to being a fully competitive and dynamic company.  The modern world is a hectic and furiously paced environment for marketing companies and All Homes, as a leaflet company, is always braced to compete well.

Here at All Homes we often wonder if there is design anywhere else in the universe!  There seems at least distant visual evidence of a design consciousness somewhere out there in outer space – whether it be God or an unconscious organic presence rhythmically painting the universe with lights and colour. We are looking at forms of design that do not depend on earthly principles learned in college. Those which are carved into the lunar landscape by lunatic fingers of beings we do not know and yet visible in our night sky, or those created by the lights of Orion’s belt in the midst of the northern reaches throwing powerful flashes from Alnitak, to Alnilam to Mintaka and back again. Ghostly design can be found in the Cygnus constellation with its luminous blue and yellow glows and fluorescent tail spins; or in our own solar system in the Venutian flames or amongst the shimmering and shining discs encircling Saturn.  

Printing: a respectable profession

The early days of printing conjure up images of bespectacled and earnest men in black jackets and breeches – those belonging to Charles Dickens era.  Scholarly gentlemen of poor means who had entered the world of letters could become printers without shame and be a member of one of the oldest guilds formed. Printing was considered to be something approaching a craft, something which enabled literacy and which linked the world of commerce and the world of landed gentry and carried with it a cloak of respectability.  Printing merged many worlds unintentionally: the lower classes to the higher echelons of society, foreign countries to our own nation, youth and the aged and many others. Printing in fact served the world in much the way that the telecommunications medium does now; it enabled the world to become a less superstitious and fearsome place, and to break the social, cultural and morally rigid barriers across our world.