Door to door: a changing technique

Door to door:  a changing technique

Door bells used to chime and years ago, if they sounded in the day time, it was quite likely that they heralded the visit of a door to door salesman. door to door.jpgThe neighbourhood would have differing views on door to door salesmen, as we recall, and there were many reason for this.
Firstly what they were selling could indicate what the local attitude would be to these men.  Shoe polish was one such product sold on the door step or if they were lucky sitting on the sofa having a nice cup of tea and a chat. Tins of shoe polish with a brush to apply and work in the polish, a brush to shine and a duster to buff the shoes formed a little pack that was very popular with the generation who cleaned their shoes every day. This was an accepted door to door sales product – helpful to householders, just as brushes, brooms, mops and dusters, vacuum cleaners and all the.

cleaning fluids were.  The bible-sellers were not thought well of.  The insurance sellers werenot thought well of. Avon cosmetics (Avon Lady calling!) was embraced by many women and disliked by a handful; and men were bewildered by it, and this was amongst the first door to door selling by women!

More up to date door to door approaches have had varied fortunes.  Times changed and neighbourhoods changed too; charities fundraised door to door en masse with tins, or with envelopes; and selling products direct at the door lost out!  

In yet more recent times those who come to your door are trying to persuade you to sign up for gas and electricity, or to make regular direct debits to a good cause – tins and envelopes being things of the past, or simply offering trick or treat at Hallowe’en. All Homes like the kind of door to door marketing that allows householders the freedom to think and make a choice without pressure. Leaflets, with simple clear messages, distributed door to door are what go down well with us. Selling, canvassing, giving information are all legitimate activities and the kind that give householders choice. Taxi firms, restaurants, local builders, lawyers, estate agents, local council services, bus companies, those who trade through catalogue, and many more all get a thumbs up from us when they start leafleting for impact.  Clear information, good promotions, bold eye catching design on leaflets and flyers which are then distributed by mail,  or hand delivered door to  door give customers the right to choose.

Trevor Carthy
MD- All homes leaflet distribution company




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